UJAS^® Retail Analytics Business Intelligence solution enables decision makers be in a prime position to design, execute, and track the best promotional programs for every class. The dashboards and reports provide insight on promotion performance and impact of performance that includes:

• Sales performance
• Markdowns
• Halo
• Occurs when promoting one item influences consumer to purchase another item
• Cannibalization
• Occurs when the promoted item increases its own sales but decreases the sale of another item in the same category
• Pull-forward
• Occurs when consumers see a price of a commodity they regularly purchase—which has a long shelf life—go on promotion

Promotion Performance dashboards and reports have been utilized by our partners for:

• Promotion strategies and tactics that drive the most ROI.
• Reallocation of promotions between types for greater sales and profit impact.
• Promotional events across products and markets.
• Promotion strategy variation for new products vs. existing business.
• Timing of promotion events to maximize response.
• Promotion halo and/or cannibalization effects.