Promotion Performance

Decide the optimal duration of a promotion, the appropriate depth of discount, the right seasonality, and the best vehicle.


UJAS® Analytics Includes

UJAS® Retail Analytics Business Intelligence solution enables decision makers be in a prime position to design, execute, and track the best promotional programs for every class. The dashboards and reports provide insight on promotion performance and impact of performance that includes:

  • Sales performance
  • Markdowns
  • Halo
    • Occurs when promoting one item influences consumer to purchase another item
  • Cannibalization
    • Occurs when the promoted item increases its own sales but decreases the sale of another item in the same category
  • Pull-forward
    • Occurs when consumers see a price of a commodity they regularly purchase—which has a long shelf life—go on promotion

Promotion Performance dashboards and reports have been utilized by our partners for:

  • Promotion strategies and tactics that drive the most ROI.
  • Reallocation of promotions between types for greater sales and profit impact.
  • Promotional events across products and markets.
  • Promotion strategy variation for new products vs. existing business.
  • Timing of promotion events to maximize response.
  • Promotion halo and/or cannibalization effects.