UJAS® Retail Analytics Business Intelligence solution enables decision makers be in a prime position to design, execute, and track the best promotional programs for every class. The dashboards and reports provide insight on promotion performance and impact of performance that includes:
- Sales performance
- Occurs when promoting one item influences consumer to purchase another item
- Occurs when the promoted item increases its own sales but decreases the sale of another item in the same category
- Occurs when consumers see a price of a commodity they regularly purchase—which has a long shelf life—go on promotion
Promotion Performance dashboards and reports have been utilized by our partners for:
- Promotion strategies and tactics that drive the most ROI.
- Reallocation of promotions between types for greater sales and profit impact.
- Promotional events across products and markets.
- Promotion strategy variation for new products vs. existing business.
- Timing of promotion events to maximize response.
- Promotion halo and/or cannibalization effects.