UJAS^® Retail Analytics Business Intelligence has a unique innovative data model that processes transaction data over a period of time to provide insights about customers purchasing behavior, store performance, and products/affinity rules across each store of retail operator.

Market Basket Analysis has helped our partners gain insight that enables them to:

• Organize store layout
• Place products that are often bought together close to one another to improve the customer shopping experience.
• Enrich content placement or products in e-commerce website catalogue.
• Enhance inventory planning for promotions
• Plan inventory requirements of affinity products along with the promotional products.
• Improve inventory distribution.
• Enhance in-store marketing
• Target consumers who buy one product with offers on other product to encourage them to spend more on their shopping basket.
• Improve conversion ratio of targeted marketing campaigns
• Send promotional email/mail to consumers on products that are likely to be interesting to them based on consumer behavior and affinity products.