UJAS Retail Analytics Business Intelligence has a unique innovative data model that processes transaction data over a period of time to provide insights about customers purchasing behavior, store performance, and products/affinity rules across each store of retail operator.

Market Basket Analysis has helped our partners gain insight that enables them to:

  • Organize store layout
    • Place products that are often bought together close to one another to improve the customer shopping experience.
  • Enrich content placement or products in ecommerce website catalogue.
  • Enhance inventory planning for promotions
    • Plan inventory requirements of affinity products along with the promotional products.
  • Improve inventory distribution.
  • In store Marketing
    • Target customers who buy one product with offers on other to encourage them to spend more on their shopping basket.
  • Targeted marketing
    • Send promotional email/mail to customers on products that are likely to be interesting to them based on customer behavior and affinity products.