UJAS Retail Analytics Business Intelligence has a unique innovative data model that processes transaction data over a period of time to provide insights about customers purchasing behavior, store performance, and products/affinity rules across each store of retail operator.
Market Basket Analysis has helped our partners gain insight that enables them to:
- Organize store layout
- Place products that are often bought together close to one another to improve the customer shopping experience.
- Enrich content placement or products in ecommerce website catalogue.
Enhance inventory planning for promotions
- Plan inventory requirements of affinity products along with the promotional products.
- Improve inventory distribution.
In store Marketing
- Target customers who buy one product with offers on other to encourage them to spend more on their shopping basket.
- Send promotional email/mail to customers on products that are likely to be interesting to them based on customer behavior and affinity products.